The Effects of Banks’ Internal Marketing and Market Orientation Approaches on Performance

Information technologies are developing rapidly nowadays and globalization concept which shows up in parellel to IT has started threaten the existence of firms by making competitive environment more intensive. Counter this threat, businesses trying provide an advantage against their competitors various strategies. Internal marketing market oriented approach among significant strategies developed within scope. In study, it is aimed determine effects internal practices on performance banks. Besides, examined whether have effect or not. As a result determined that banks affect positively. Moreover, found substantially.